I had a blast at FNCE 2015 and I really hope I can attend it this year too in Boston, which is why I am participating in a contest by Siggi’s to hopefully win a trip there. Siggi’s is leader in Skyr – an Icelandic-style yogurt in case you are not familiar with them. I tried Siggi’s for the first time at FNCE and ever since I have been hooked! I even shared a recipe in the Fall featuring Sikarni – Nepali Style Whipped Yogurt with Cardamom. I adore their products and full-heartedly support their core values already, I thought why not introduce them to my co-workers at our Annual Skills Fair. Here are the highlights on how I shared Siggi’s love with 200+ employees, handing out samples, recipes, coupons, and encouraging them to learn more about Siggi’s.
People are naturally excited and curious when free food is involved, which is great teaching moment. Since most of my co-workers were not very familiar with Siggi’s, I used this opportunity to share some values behind Siggi’s – how the milk comes from grass-fed cows and they do not use aspartame, sucralose, high fructose corn syrup, gelatin, artificial colorings, preservatives, and are also non-GMO verified.
For my nutrition savvy people, I was able to quickly point out the nutritional differences (esp the high protein and low sugar content) with another major leading yogurt brand. She was shockingly pleased and greatly appreciated the coupons provided!
PS. Siggi’s cups and bottles are made from recyclable #5 plastic. They have an easy tear-off label so that you can recycle the plastic cup and paper label separately.
I also set up a build-your-own-parfait area and showed everyone how wholesome breakfast can come together in 5 minutes or less. My co-workers, including those who are not much of a yogurt person enjoyed Siggi’s. They loved the creaminess without being cloyingly sweet..
In a nutshell, it was a fun event spreading the love about Siggi’s, sharing their philosophy, sampling different yogurt flavors, and providing them with coupons/recipes to make Siggi’s part of their everyday life. As many people didn’t where to buy Siggi’s, I suggested them to use a product locator to find the store closest to them. Thank you Siggi’s for the opportunity and resources to make this event possible. I received coupons to purchase samples but I was not compensated to write this post.
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